Credibility-boosting new brand and website for Allerton, now live

_

We’re delighted that Civic’s new brand and website for Allerton are now live!

Allerton is an integrated social care, housing, and development company, working so that everyone can live the life they choose in a home they love.

When Allerton first approached Civc, they were a collection of loosely linked social care, housing and development companies with big ambitions and a strong sense of purpose, but without a cohesive brand.

We worked with the senior leaders to understand what made these diverse companies distinctive and also to develop and formalise their shared values, enabling them to come together under a single brand.

Civic explored naming and messaging with the team and together we arrived at a simple unified brand architecture and a strong, empowering strap line, which is effective across both the social care and consumer parts of Allerton’s business: ‘Live the live you choose.’

The visual brand, developed with longstanding associate Naomi White and photography by Jacky Chapman, captures the energy, optimism and diversity of Allerton’s culture.

We’re delighted to have helped Allerton take this big step on their journey and we’re confident they are an organisation to watch, with a very bright future.