Young Hackney
Young Hackney’s vision is for young people in the borough to have good life outcomes and enjoy their youth. They do this by connecting them with local youth clubs and cultural and sporting activities.
We created a fully featured website for Young Hackney with an emphasis on user friendly search, so that local teenagers could find things that interested them quickly and easily.
We provided user research, requirements gathering, scoping, data and content audit, design and build, database integration and user testing, as well as refreshing and simplifying the Young Hackney brand.
Mobile first
Young people use the mobile internet more than any other medium – and they are demanding customers. They want their mobile websites to be simple, functional and supremely easy to use, as well as culturally appropriate and great to look at.
85%
Hackney young people access the web via their smartphones every day.
Listening to young people
We collaborated with the senior team across a series of workshops to analyse the brand, explore opportunities over the next decade and develop a better understanding of what really matters to supporters.
Easy search
Our event finder created a step change in the user-friendliness of Hackney's events and activities data. But this simple interface required a lot of work behind the scenes.
We worked with the Young Hackney team to reorganise, restructure and streamline their extensive database of events, activities and venues so as to prioritise the needs of young people identified by our research. This background work means the new What’s On search functionality now supports quick and easy access to the most relevant information using key words and filters that enable young people to connect directly with the activities that interest them most.
Connecting with youth hubs
We developed a new brand toolkit for All We Can, including logo, strap line, key messages and the key brand idea: ‘Poverty is personal. So is the solution.’ We supported with a launch campaign and fundraising materials.
A bigger voice
Young people are encouraged to get involved in the site and polls and other tools provide a chance to share their opinions with the team.
